The Everfresh spot combines a unique sense of humour indigenous to South Africa, with a quirky, fun perspective on politics, which is awesomely executed with great direction and a talented cast at the backbone.
However South African, the spot can be enjoyed on a universal level, thanks to the comedic genius of director Danny J Boyle.
Agency Network BBDO tied this together nicely with a supple script that can be enjoyed no matter where you come from.
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Placed in Ad of the month. Well done Mike, Ross, Danny!
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