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Thursday, April 15, 2010

Soul City 'Phuza Wize'


Phuza Wize is an awareness initiative aimed at responsible drinking,
and then some.

Created by up and coming director RAPS, together with producer Yoli Mes, and agency June15, a definite urban vibe is collected throughout and the piece captures a realistic scenario that is sure to speak right to the audience on a fresh, dynamic level.

The spot not only talks about responsible drinking, but about being cool in modern times and drawing the line on a youthful platform.



Click here to watch

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